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The Seven Key Numbers That Drive Profit and Cashflow

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The Seven Key Numbers That Drive Profit & Cashflow

The secret to business improvement is NOT just about selling more, it's understanding what are the "Seven Key Numbers that drive Profit and Cashflow" - once the sale is made.

We at CFO On-Call, can show almost any business owner, how to make a dramatic cash and profit improvement, like you'll read below.

There is an example in the book where one business achieved $100,113 improvement in cashflow and $60,383 in profit - without making ONE EXTRA DOLLAR in sales - or delaying payment to suppliers!


How then was it done for this business - and for hundreds of customers like them?

Step 1: Once we had a look at their most recent Financials, (Profit and Loss & Balance Sheet), we could quickly isolate the "Seven Key Numbers".

Step 2: We use "what-if" thinking and lightning-quick software to calculate the results. e.g. We would "what-if" the best options to suit that business and say, "What if we improved this number by 2%, or that number by 4%", then calculate the saving.

Step 3: In the case of this business, we agreed to make the following changes to just five of the "Seven Key Numbers" in his business. They were:

  1. To reduce the Cost of Goods Sold. We targeted a 1% reduction. That added $9,872  to the cashflow and the bottom line.
  2. Make a small reduction in Overheads. That improved cashflow and profit by $19,286.
  3. Improve the Accounts Collections. (Called Debtor Days.) He was too easy on his customers. We improved this by 11 days, which improved cashflow by $32,275.
  4. He needed a review of Stock /Inventory holding. We agreed a reduction of 10 days. That improved cashflow by $20,557.
  5. Now the trickiest one. He felt we couldn't Increase Prices because his was a competitive industry. We eventually agreed he hadn't increased prices in a while and that a 2% average was reasonable. That added $18,321.

And the result is then accurately calculated. It's a massive $100,311 in improved cashflow over the year and $60,383 in profit!

Learn more when you read the Seven Key Numbers that Drive Profit & Cashflow.

To order the booklet please fill out the form below.

OUR OFFER TO BUSINESS OWNERS! If you want to see what Cashflow and Profit improvements are possible in your business, simply contact us now and we will arrange for a CFO On-Call Partner to make a time to show you - absolutely FREE of charge! NO obligation.

I repeat, almost any business regardless of size or industry, can find some level of cashflow and profit improvement. Many of our clients improve between 5% and 10% of turnover ... and it's NOT unusual. Our cost is insignificant by comparison.

Call us today, email or leave a message. There's an answering service 24/7.

Call Laurie Meakins on 1300 36 24 36 (Aus) or 0800 180 400 (NZ).