CFOs measure everything that matters. They are your efficiency experts e.g. sales (by person, but product or service or by source), marketing (what gets you the leads, conversion rates), operations (are your resources allocated well, could you get better performance at lower costs), your IT - software system (is it giving you the right information to manage better), government grants etc.
- Most important thing - is knowing what the numbers in your accounts mean
- So they can recommend improvements that reduce waste and add to your profit
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But surely my accountant will do that?
It's possible but most accountants we know are:
a. Too busy doing tax and compliance work and work on historical stuff - that is 'What HAS happened' …
b. Most have been trained as Practicing Accountants' … and …
c. FEW come from business where they've worked as 'Management Accountants' and went on to become Financial Controllers and CFOs.
Our CFOs help you plan future profitability with questions like 'What COULD happen if …' |
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What Will A CFO-On Call Do For You?
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